I’ve long wanted to change the e-mail address associated with my Google Adsense account. Unfortunately, it wasn’t allowed. If you were using a Gmail address, you could. But if not, you were out of luck. Until now, that is…
This is still technically the case, but there’s now a workaround. While noodling around in the Adsense interface today, I discovered a new (beta) function in the “Access and authorization” section under the “Account settings” tab.
It’s called “Users with sign-in access (beta)“, and it allows you to provide others with access to your account, either as standard users or with administrator privileges.
To invite a new user, simply put the e-mail address in the field immediately below this section and click the “Invite” button.
The new user (or you, if you’re trying to change e-mail addresses) then needs to click a link in the resulting e-mail to accept the invitation.
The beauty of this approach is that you can assign admin privileges to the new user, accept the invitation, then log in as the new user and remove the old user. The end result is that you can now transfer an account from one address to another whether or not you’re using a Gmail address.
Of course, you don’t have to completely break the linkage. Rather, you can add the new address and leave the old one in place. Whatever you prefer.
For the record, this same approach works (and always has) for transferring Google Analytics from one e-mail address to another.