Google Analytics (not provided) Keyword Data

by Michael on September 20, 2012 · 0 comments

If you use Google Analytics to keep track of traffic to your websites, you’ve likely been frustrated by the increasingly common (not provided) keyword data. On one of my sites, over 80% of all searches are accompanied (not provided) keywords.


The problem here is that Google has stopped providing keyword data from users who are logged in. They’re claiming that this has to do with privacy, but I’m sure they’re also more than happy to keep such valuable data to themselves.

They actually rolled this change out almost a year ago, but it’s been getting worse over time. Presumably this is due to more and more people opening Google accounts.

Whatever the explanation, the (not provided) thing is a huge (and growing) issue. So what can you do about it? Not much. I haven’t yet figured out a way to access the missing keyword data and, as far as I’m aware, nobody else has either.

But you can still get a bit of useful information about these searches… Most notably, the landing page. To do this, log into your Google Analytics and click the Traffic Sources tab in the left sidebar and then click Overview from the dropdown.

Now, over in the main panel, look at the keyword list.

I’m not sure about you, but for me the top result is (not provided). Click the (not provided) text. Now click the Secondary Dimension button, click to open the Traffic Sources submenu, and select Landing Pages.

Boom. You’re now looking at a list of the top landing pages for your “secret” search traffic. Sadly, there’s no way to determine which keywords brought these people in, but at least you can see where they were going (in aggregate).

Hope this helps…


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